My Strategic Marketing Plan For Your Home
PREMARKETING
MARKETING
PREMARKETING
- Enter the property into Coldwell Banker’s Worldwide Inventory System
- Verify Your Address is Correctly Mapped on Bing & Google
- Order Floor Plan Rendering for the MLS and Brochure
- Notate Unique Features of the Home for Proper MLS Entry& Website Design
- Schedule Staging Design Consultation
- Schedule Professional Photos and Virtual Tour
- Design and Publish Your Unique Property Website
- Get HOA Contact Info & Signage Rules
- Make Feature & Benefit List to attach to the MLS and Brochure
- Make Directional/Informational Signage for Property Interior to Help with Showings
- Order Sign Riders with a Barcode Directing Traffic to the Property Website
- Install For Sale Sign, Lockbox, Property Info Box & Sign Rider
- Place Flyer Stand Inside Property
- Write an Emotional Property Description & Photo Descriptions to Attract Buyers
- Design/Print Heavy Weight Glossy Property Brochures
- Write Custom Home Feedback Questions
- Update Supra/eKey & Program to Update Sellers of New Showings by Email
- Generate Interest in Advance by Promoting at All Local Coldwell Banker’s Offices
- Hold Open House for Coldwell Banker’s Office Agents Wednesday 12pm-2pm
- Order Termite and Coordinate Home Inspection Reports at Seller’s Discretion
MARKETING
- Upload Unique Features of the Home to the MLS
- Complete all MLS fields to Increase Search Exposure
- Syndicate the Listing to 374 Coldwell Banker’s Partner Websites
- Post Virtual Tours on YouTube, MLS & Partner Sites
- Submit Ads to Run in OC Register & LA Times
- Design and Mail Just Listed Flyers to the Area
- Post Just Listed Link to Social Media Sites
- Collect Print Ads for You
- Advertise Open House Dates in MLS, coldwellbanker.com, Property Site & Partner Sites
- Personally Invite Top Agents to the Broker Preview
- Hold Broker Preview for Top Area Agents
- Door Knock of Your Area and Invite Neighbors to the Open House
- Knock Potential Move-Up/Move-Down Tracts Nearby with the Flyer
- Call through Coldwell Banker’s Buyer Pipeline to Buyers Who Are Looking for a Home in Your Area, in the Price Range